It was tough starting out in business years ago in this dog eat dog world of contracting. We were a small business contractor fighting for a space in the big business world of home remodelling. It wasn't just enough that we priced our self on excellent work. We needed to find a niche in the business so people would remember us and turn to us for our uniqueness. One of the things that we gave out was free estimates and of course our free business cards. With the energy crunch going on across the world, we decided to step into the blown-in-insulation business. We had more repeat business when we gave away a magnetic card that also had a thermometer on it. A lot of people told us that by sticking it on the refrigerator is where they used our telephone number to contact us.